Cannabis is a complicated market for consumers but not nearly enough dispensaries are staffed with experts to provide the right advice.
There are nearly 800 strains of cannabis available on the legal market, with more being cultivated all the time. On top of that, there are countless formulations of edibles, tinctures and other cannabis products.
Like the wine industry, cannabis is a complicated market for consumers. In the wine industry, sommeliers guide consumers into making choices based on region, vintage and other attributes. Cannabis is primed for a similar approach, but not nearly enough dispensaries are staffed with the sort of experts to provide it.
For new cannabis consumers, purchasing product can be a daunting experience. Indica, sativa or hybrid? Flower or concentrate? How much of this candy bar are they supposed to eat? The choices can be overwhelming, and they’re compounded by the gnawing fear that getting the answers wrong will lead to money wasted on a bad experience.
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