By Todd Guild Posted on October 15, 2021
WATSONVILLE—Watsonville’s first retail cannabis outlet, called The Hook, opens Friday. The 3,600-square-foot warehouse is located on a stretch of road on Hangar Way in a quickly growing part of the city that includes the Slough Brewing Collective and Santa Cruz Cider Co.
Co-owner Bryce Berryessa says the space inside The Hook was modeled on a retro-80s motif, which includes display cases built from hollowed-out arcade video games, with the aim to be the “funnest” dispensary in the county.
More importantly, Berryessa says he wanted to offer knowledgeable, personalized service for products that are grown and produced locally.
“Our goal is to sell cannabis as cheap as we possibly can to the masses,” he said. “We wanted it to be a great experience that wasn’t pretentious or can make people feel uncomfortable.”
In addition to flower, The Hook also offers wellness products such as CBD oil and tinctures.
Berryessa’s business also has a smaller location in Capitola and the Tree House dispensary in Santa Cruz. He also owns