Black-owned cannabis brand Viola has launched its own education platform to bring a “new wave of talent” to the cannabis industry, according to CEO Al Harrington.
The Harrington Institute, powered by the Cleveland School of Cannabis, another Black-owned business in the space, aims to remove a common barrier to entry for Black individuals looking to enter the cannabis industry: education.
“We just don’t have the fundamental education to understand the industry,” Harrington tells Cannabis Business Times and Cannabis Dispensary. “We see how negatively it impacted our communities for so long, [and] people just can’t really wrap their head around [the fact] that [they] can actually do this legally and make a career out of it.”
The Harrington Institute’s curriculum aims to help students learn both the technical aspects of growing, processing and selling cannabis, as well as the business side of the industry, so they can ultimately decide how they can best participate in the growing marketplace.
“I just felt like this was something that was really needed, and the fact that I could work with people who look like me was something I was really, really excited about,” Harrington says. “When I think about the opportunity to really usher in the next wave