Buying weed in Salem just got a whole lot spookier.
Insa is getting into the Halloween spirit this year, transforming its storefront on Highland Avenue into a creepy—yet obviously still slightly trippy—forest of horror, in honor of the Witch City’s favorite holiday.
Dubbed the “Haunted Harvest,” this festive, immersive shopping experience starts as soon as folks come upon the cannabis company’s building. (If you have any issues tracking down its location, simply look for the enormous, 20-foot spider of nightmares that’s sprawled atop its roof). Meander down an overgrown forest path to the doorway and enter the dark, dense wood inside, which simultaneously combines eerie earthy elements, neon accents that pop against a beaming blacklight and tons of hellish touches like skulls, ravens and an army of phantom hands emerging from a green wall. The vibe is reminiscent of a Brothers Grimm fairytale—but like, if it were being read during a bad trip.
Photograph: Brad Bahner/Insa Dispensaries
In addition to creating an otherworldly ambiance, Insa is also letting everyone fully embrace all things fall with its first-ever full line of seasonal products. Capturing the essence of autumn in New England—and adding a little marijuana magic—the dispensary will be offering