The Power of the Sun – High Times

The vision behind the creation of the brand and dispensary known as Solful was to invent a dispensary model that didn’t really exist yet—a cannabis business that sells only sungrown flowers and partners only with cannabis brands that meet a strict set of production standards.

Over the past five years, Solful has developed into a one-of-a-kind brand that has won numerous accolades for its unique dispensary values. Solful has received the “Best Cannabis Dispensary” award from The Press Democrat’s Readers’ Choice Awards since 2019—a testament to its ongoing dedication to quality. In February, Solful was also named in Leafly’s “Cannabis buyer’s guide to outstanding outdoor flower of 2021” as the best in the state of California. In April, Solful’s CEO and co-founder Eli Melrod was included in the North Bay Business Journal’s Forty Under 40 list.

High Times spoke with Melrod about Solful’s origin, the quality of sungrown cannabis, and the brand’s dedication to supporting local cannabis growers in the Emerald Triangle.

Eli Melrod by Brennan Spark (@brennanspark) Here Comes the Sol

Melrod was first introduced to cannabis after he learned of his father’s pancreatic cancer diagnosis 20 years ago. Although his father was only given six months to live,

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