Passersby might be noticing some real monkey business lately on Cesar Chavez Street just north of the 101 overpass. A giant, block-long mural covering two sides of a corner building is a current work in progress, and depicts monkeys frolicking amidst Latinx and Indigenous cultural artifacts.
The mural is not a coincidence. It heralds the arrival of a new cannabis dispensary in the building, a dispensary called Poncho Brotherz.
Poncho Brotherz is a family-owned cannabis company with several Bay Area-born brothers sharing the business. But no, their last name is not actually “Poncho.” “Anybody who’s going to be coming into our dispensary can be a Pancho Brother,” Poncho Brotherz co-owner Isaac Tapia tells Hoodline. “We want to basically invite anyone to join the tribe”
Image: Joe Kukura, Hoodline
Pancho Brotherz is actually already an existing licensed California cultivator, with a 104-acre farm in southern Humboldt County. And they’ll be selling flower grown there under their Pancho Brotherz label.
But they drew the interest of Mission District neighborhood association Calle 24, particularly for their interest in reestablishing forgotten legacy strains and cannabis genetics from Jamaica, Malawi, or Mexico.
“These are real exotic strains that we’ll be having, and will make us stand