Simply put, cannabis is becoming mainstream. As many states, including New York, begin to legalize marijuana, many entrepreneurs are creating new ways for consumers to engage with the plant.
New York City-based entrepreneurs Charlotte Hanna, Geraldine Hessler and Penelope Nam-Stephen sought out a different approach to cannabis through their first-ever cannabis store: Rebelle. What they refer to as the “LVMH” of cannabis, Rebelle is a female-founded, minority-led cannabis dispensary in Great Barrington, Massachusetts (otherwise known as the Berkshires) that focuses on providing an experience for its consumers. Their mission is to create the first luxury lifestyle cannabis brand, and they describe their store as “Apple store meets a luxury spa retail shop.” Not only does Rebelle provide high-quality cannabis products in a variety of forms (flower, pre-rolls, vapes, concentrates and edibles), but they also have a compelling, inviting design and spaces to lounge and enjoy.
Penelope Nam-Stephen, Charlotte Hanna and Geraldine Hessler.
“Most markets legalized medical [marijuana] first, and a lot of the medical dispensaries became recreational,” founder Charlotte Hanna tells Forbes. “They still had this old feel and mentality of a doctor’s office visit. I wanted to be