It would have been impossible to guess, in the glory days of clothing retailer Abercrombie & Fitch, that the company would one day be relying on cannabinoids to up its business forecast. But with shares down 20 percent this year, the mall staple is casting around for new ideas. Here’s the latest; soon customers at 160 of the national chain’s store locations will be able to buy CBD-infused beauty products.
Earlier this year, A&F — which also owns the Abercrombie Kids and Hollister clothing retail chains— announced plans to close flagship locations in New York City’s SoHo neighborhood, Hong Kong, and Copenhagen. The brand, originally founded in 1892 to supply rich outdoors enthusiasts with gear, has been battling slow sales, and continues to look for its footing after chief executive Mike Jeffries left in 2014.
What weed goodies will you be able to buy at the preppy shopping center fashion mecca? A&F is partnering with Ohio-born Green Growth Brands and will be hawking its Seventh Sense line of wares, from lip balms to exfoliating body scrubs. GGB already sells the products — including muscle balms and foot creams — in 100 DSW shoe store locations and at Neiman Marcus.